Idea
From what you like, to what you’ll love.
TikTok isn’t just about one video, it’s a flow of happy discoveries. It’s all here gathers two messages in one: there’s a lot and it’s easy to get. No matter who you are or what you like, you can be part of the journey.
It’s all here lets you experience a journey, starting from comedy and branching out to things that leave you speechless, hungry, happy, all fuzzy inside. Broadcast on national TV networks, and featuring creators that usually don’t get the possibility to express themselves on mainstream media.
Blending influencers, social media strategy and creativity together to break the boundaries between digital and TV, endorsers and influencers, younger and older generations.