For Creativity Works: Advertising Programme, we had to work on a team project to encourage young people 18-24 to vote! When we were interviewing young people about what they thought about voting in general, we had found that they were apathetic towards politics. However, once we had asked them "How would you feel if you had your right to vote taken away?", their all attitude changed and they became angry at the thought of not being able to do. From the survey results, we had then planned to execute a reverse psychology strategy through the use of a "Social Experiment" where we would block entry to popular places that young people like to go to. This represented people's right to vote taken away and therefore the aim of the Social Experiment was to make young people think carefully about how their vote could impact the results and the future of Britain!