To promote the Orange Cloud and its three main functions “saving,” “accessing,” and ‘sharing,”- to existing consumers who have but don’t use the service - we asked extraordinary magician Dan White to create 3 tricks that could only be done thanks to the cloud.
IT’S NOT MAGIC, IT’S THE ORANGE CLOUD
After performing his three tricks - live, with real people - in the streets of Los Angeles, he gave everyone the ultimate satisfaction of revealing how he did it.
THE FOOTBALL TEAM - TRICK + REVEAL
THE LIBRARY - TRICK + REVEAL
THE ORANGE STORE - TRICK + REVEAL
EXTENDING THE CAMPAIGN
We increased our chances of converting users by inviting them to be tricked by Dan. The participative video worked the following way:
-Dan shuffled the deck and asked you to remember one card.
-He “sent” it on the cloud and invited you to download the cloud to see if he got it right.
-When downloading the Orange Cloud for the first time, you could find a single file on it: a picture of your card.
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