It Still Matters Campaign for Ministry of Justice

  • Rosie Stevens
  • Rachel Curtis
  • Mark McKenzie-Ray

TW: Sexual Violence The Ministry of Justice asked our team to develop a social media campaign encouraging survivors of sexual abuse to reach out for support. On average, it takes someone 24 years to seek support. Reaching out means facing up to the complex pain and trauma of the abuse, leading many survivors to keep it inside for months, years or even decades. It was important for the creative to acknowledge this. The creative concept sends an important message to survivors: no matter when the abuse happened, support is always there. Footage of domestic scenes throughout the decades evokes memories of a past marred by the impact of abuse, while acknowledging that living with the abuse can be as difficult as talking about it.


Agency: Design102 Copywriter: Catherine Airey Creative Direction: Phil Hobday and Leonora Chan Design and Art Direction: Leonora Chan and Rosie Stevens Planner: Liora Ingram Account Manager: Rachel Kirby Video Manager: Konran Morrison Producer: Willow Ellis-Stagg Editors: Richmond Owusu and Mike Glover Photographer: Rob Thom Post-production: Mike Glover and Alastair Mogford

Project Tags


  • Ministry of Justice, UK logo

    Ministry of Justice, UK

    • Non Creative Industries