ITV wanted to create an unforgettable, engaging live experience to bring their drama offer to life. The event aimed to showcase the wealth of quality drama within the ITV Studios portfolio, whilst also generating a buzz around upcoming titles. We wanted to create an impactful 360° digital experience that the audience could lose themselves in, offering a way to explore all the amazing content that is available from ITV. Experiential and tactile, we wanted to provide guests a chance to explore, see the sets, props and costumes whilst learning about the ITV portfolio and sponsorship opportunities. This 360° digital experience engaged audiences from start to finish, wowing guests as they ventured from room to room, unlocking exciting content as they explored.