An Ident rebrand to accompany the launch of the ITVX Streaming Service. 25 idents shot over 5 locations, spanning 5 different channels and a multiverse of possibilities. Directors: Alex Dickinson / James Copeman Producer: Luke Fraser DOP: Richard Bell Editor: Lucy Miller Post Production: Coffee & TV Set Design / Art Department: Sets Appeal Sound Design / Music: Echoic Audio Exec Producer: Jill Findlay