ITV VIP: Advocate Agency Educational Program
Client: ITV Stakeholder: Mike Barrett, Group Sales Controller, Commercial & Online, ITV Role: Project Manager
Description:
As part of the ITV Commercial strategy launched in 2016 - ‘Turning Customers into Fans’ - The ITV VIP programme was launched to recruit an elite group of agency representatives who will be ITV’s VIP’s. As VIP's they gain 12 months of knowledge and experiences in hopes that this generates excitement and enthusiasm for ITV.
Throughout the year VIP’s have exposure to ITV PLC senior management from commercial, broadcasting & commissioning and ITV Studios. The programme offers networking opportunities and an in-depth perspective on how ITV works. Members also get the chance to live the ITV show experience, whether that’s attending the ITV Palooza or visiting the set of some of our most famous shows. The majority of the programme content is confidential but below is an example of when we took participants on a VIP visit to the Emmerdale farm.
Stakeholder Feedback:
"I just wanted to say a massive 'thank you' to you all for Emmerdale VIP trip last week – every detail was organised perfectly –we’d expect nothing less from the best events team in media. Ali a special thanks to you for your wonderful tour and for your Emmerdale hospitality, I know you always put everything in to making everyone feel so welcome and special. It is really appreciated. I thought the day was brilliant from start to finish, we had lovely feedback from everyone and I know the passion of the entire Emmerdale team shone through. Look fwd to reading the blog and seeing the pictures."
Kirsten Gillard, Group Sales Controller, Commercial and Online, ITV