JAB

Branding and Creative Direction for Mayfair based boxing gym JAB. 'JAB is a Boxing Club in the heart of Mayfair, London. It was created with a mission to build a community empowered by boxing. JAB brings authentic boxing coaches to the fitness industry, teaching people to improve, have fun and feel empowered through its training philosophy. Our training is inspired by boxing legends to give our community a real understanding of the quality of training fighters go through. Our sessions will push your performance to the next level and get you in the best shape of your life.'