Jack Daniel's Tennessee Honey Strategy - Winner of the Drum 'FMCG' Award

  • Sam May

Jack Daniel’s and Spark Foundry partnered with Captify to leverage the power of real-time consumer search behaviour to identify and reach new receptive audiences. Powered by Search Intelligence, Captify built four new custom audiences and developed a unique Dynamic Video strategy to emotionally connect with consumers at scale and drive awareness of Jack Daniel’s Tennessee Honey, whilst delivering an engaging and personalised online experience.