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Jade by HSBC

  • Hannah Kent

HSBC has launched an invitation-only membership program with Chinese roots called Jade by HSBC Premier. Aimed at HSBC Premier customers with a minimum of $1 – $5m in investable assets, Jade has been developed with Saatchi & Saatchi London and offers a banking service unlike any other to this very individual group of HSBC clients. The rebrand of Jade by HSBC Premier was a brief I received during my internship at Saatchi & Saatchi.

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