Jaeger-LeCoultre – Chinese Valentine’s Day

Creating a series of editorial wristshot photographs showcasing two models around six main steps of a relationship to celebrate Qi Xi, the Chinese Valentine’s Day. This was the challenge I had the opportunity to work on, leading the whole art direction of the project, as art director assistant during my internship in the Brand Identity team at Jaeger-Lecoultre HQ. Under the supervision of Creative Director Brand Identity – Guilhem Reinaud Photographer – Alex Teuscher