Jaguar Land Rover wanted to create three films to promote the long term commitment of JLR to their customers, underlining the commitment and reliability of their Service Centre engineers, to be played via online channels and dealer showrooms worldwide.
Requiring a broad range of techniques to execute, Happy Finish artists Johnny Han and Thomas Hefferon were tasked with creating these 3 films, and the videos below are the culmination of that effort; three diverse and dramatic pieces with their own individual style.
One of those films entitled “The Road” that you can see above in first, was an especially unique spot bridging the photographic and motion picture mediums. Using high resolution still photos and 3D scanned sets, Johnny and his team reconstructed the scenes in Nuke giving us real time 3D interactivity, adding human-like movement to the characters as part of a handcrafted process, using new techniques developed by Johnny. Leveraging the photographic retouching and high end color grading Happy Finish is famous for, they were able to give the film a premium photoreal finish.
Above are all three films for you to look at and enjoy, as well as a 'making of' film demonstarting the hard work and skills involved in making this project come to life.
Editor: Phil Currie (Stitch Editing)
Post production: Happy Finish