Jaguar Land Rover - Ice Academy

On the edge of the Arctic Circle in Sweden lies one of the most extreme vehicle testing facilities in the world. In recent years Jaguar Land Rover have begun a programme that allows mere mortals to visit this stunning location, learn more about their vehicles and improve their Ice Driving skills at the hands of JLR driving experts. To promote this once in a lifetime experience, we created a full 360 degree campaign that includes everything from a fully comprehensive website for each brand. Promotional films to run both on the websites and across social media. Print ads. Brochures. Emails. Menu's. Clothing. And even a coffee table book containing all the stunning photography we captured.

Team Credits

Chris Felstead

  • Creative Director - Grey Group
  •  

Chris Kelly

  • Senior Creative
  •  

Companies

  • Spark44

    Spark44

    • Advertising
  • J

    Jaguar Land Rover

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    Chris Felstead
    Creative Director - Grey Group
    Chris Kelly
    Senior Creative