Dua Lipa and Jaguar have worked together to make the most remixed song in history via a cutting-edge campaign for Jaguar’s first all-electric car.
As part of the collaboration Dua revealed new song ‘Want To’ at a secret gig in Amsterdam. Dua created the song by driving the Jaguar I-Pace, the car has remix software in-built to respond to your style of driving. The pioneering app finds out which music you listen to the most through Spotify and rearranges parts of the track to create your own version.
The campaign focuses on personalisation for consumers, Lipa’s fans can create their own take of ‘Want To’, with more than a million possible remixes, to suit different moods and styles of music