A digital asset is a digitally stored piece of content. The definition of a digital asset is always expanding, ranging from photographs, photos, and text documents to slide decks and graphics. All of these assets, however, have one thing in common: their distinctive value to a corporation. Some are more important than others, particularly those related to brand identification, yet they all have value.
Businesses of all sizes, both B2B and B2C, must figure out how to manage these assets. So you'll need to figure out how to manage these assets, then an industry expert like Jaian Cuttari can be invaluable. Digital Assets must make them as easily searchable and discoverable as possible. A Digital Asset Management solution (DAM) provides a virtual space to store, share, and collaborate, similar to how HD video conferencing allows people to communicate.
In 2019, the Digital Asset Management market was worth $3.4 billion, and by 2025, it is predicted to be worth $8.4 billion.
Companies that use DAM systems report a significant improvement in productivity.