• By Beam
  • Branding, Communications, Campaigns

James Smith Designs

Fit to purpose / James Smith Designs

Up and coming product designer and craftsman, James Smith, asked us to create an identity to reflect his user centric design approach, and deliver a website that would look as beautiful, and be as easy to use, as his studio’s sought after products.

Beam art directed photography from John Short which helped put a slick, contextual layer over the project and give the website a beautiful finish. We designed a distinct identity across a wide range of touch points including stationery, integrated marketing collateral and an exhibition stand. The products were featured in Sunday Times Style magazine.