James T Property Branding

James T Property Ltd is a home-buying company that helps homeowners throughout the UK by paying fair market value for their residences, quickly and efficiently. The firm engaged BONB Creative & Design to create a sleek, contemporary brand identity. We began by learning about James T Property’s business model, vision, and values, then used what we learned to perform a deep brand analysis designed to set the firm apart on the strength of its own character. The resulting solution emphasised service, honesty, experience, responsibility, and kindness. We sought to create a timeless brand with a logo that symbolises a stack of properties and visual vocabulary that distinguished James T Property from its competitors. The clean, spare typographic language we developed can easily be applied to any brand asset. Along with the overall visual identity, we designed a letterhead, digital brochures, social media marketing templates, and the firm’s website.