Pernod Ricard were looking for a more marketing savvy audience to reappraise the Jameson Irish Whiskey brand.
Our approach took a number of traditional properties and gave them a modern twist.
The idea that won through was 'Urban Golf' — taking golf out of the ‘stuffy’ country clubs and into the heart of the city.
Build up to the first event held in Shoreditch, East London generated regional and national PR.