Great quality food, beautifully cooked in a cool, engaging environment. And all at an affordable price, on your high street from one of the world’s best loved chefs. You can see why Jamie’s Italian has been so successful.
The attitude of the brand is, like the man himself, fun, cheeky, but serious about food, the details and getting things right. We created an identity that was flexible enough for each restaurant to be sensitive to it’s location, and to continue to evolve alongside the food and the rest of the experience.