JDO Raw: Mash

This brief was set by JDO which gave me the task of designing a product that has been inspired by pairing an unusual flavour with either food or drink. I created the product Prismatic, a range of flavoured white rum. There are three products in this range, each inspired by a unique flavour. Electric Emerald is flavoured with melon and mint, Cerulean Crisp is flavoured with the blue java fruit and Luxuriant Lava is flavoured with red chilli. For additional assets in the range, and to entice a millennial audience, I designed a hipflask and cologne scent.