Je Joue | Deeper richer sensations online

  • Rose Kapanadze

Since 2008 Je Joue have been the producers of luxury, high end sex toys. The personal massagers give the emotion of the ultimate quality and the richest, deepest pleasure. Draw were asked to create a ecommerce site that would showcase these credentials.

Draw partnered with a branding agency to see Je Joue's vision through to fruition. To do this we worked closely with both stakeholders to ensure that the quality of finish echoed that of the product.
We used a market leading open source ecommerce platform in order to create and customise templates that echoed the new branding. The voice of the brand was substantiated by the inclusion of a blog and 'find your pleasure' decision matrix. Using an existing platform gave the client the opportunity to add in promo codes and extensions with comparative ease to a tailored system.