For the launch of Michael Kors’ new global concept Jet Set, a two-day experience brought guests on a chic and dazzling excursion to sun, sand and sea through experiential set design & activations. The event was the first global brand activation since China opened its borders, held in Sanya, a resort destination on China’s Hainan Island. The weekend saw guests explore a jet-inspired cocktail bar, a runway-integrated dinner, immersive digital rooms and a pop-up store. CREATIVE DIRECTION & DESIGN Lily Carver @ CARVELI CREATIVE AGENCY INCA Productions FABRICATION K2