JFK Library Press 2008–2015
For seven years I had the pleasure of creating several press campaigns for the JFK Presidential Library.
Kennedy had enormous power to transform a difficult situation into an opportunity. Matt Wojtysiak, Wade Alger and I made these to underscore the elegance of JFK's transformational power.
These two campaigns, one national and one local, were to celebrate the 40th anniversary of Apollo 11, the realization of Kennedy's vision proclaimed 8 years earlier at Rice University.
The QR codes in these pieces from 2010 linked to a twitter feed where we relived JFK's run for president live, 50 years later. The tweets contained quotes, notes from his diary, photos and audio from exactly 50 years ago.
