JIU JIE x Kristina Vilyams
June, 2023
JIU JIE is a New York based home goods label founded by creative director and designer Jeanette Reza. Since its launch in 2018, JIU JIE has gained recognition for its exquisite collection of plush, polymorphous knot pillows crafted from luxurious fabrics in vibrant colors and patterns. Slinky and modular, the cushions' design is inspired by desire and sensuality—they can be unraveled and wound into new, tangled embraces.
In collaboration with JIU JIE, we developed ‘The Original Knot’, an AR try-on effect showcasing the brand's offerings. We meticulously recreated their signature cushions in virtual environments, allowing users to seamlessly incorporate virtual knots into their interiors using their smartphones.
