Following the success of the previous product pieces for John Lewis, adam&eveDDB asked us to create another CGI animation to showcase the latest Kenwood food mixer. We optimised the animation by creating a square hero format, rendered to a high resolution, so that adam&eveDDB could repurpose this one hero output for any delivery format. We find this approach is great for our clients that often need to fill digital spaces at the last minute or do not have a confirmed media plan in advance notice of the campaign going live.