John Lewis & Partners + Waitrose & Partners - Excitable Edgar

It was a joy to help unite two of our most loved brands John Lewis & Partners + Waitrose & Partners for their first Christmas together - with a little help from one very excited Dragon. Excitable Edgar will be everywhere… in social media with a bespoke emoji and specially created Gifs, in product ads, as a Snapchat filter, in-store and in windows, as merchandise and a story book. He will even hijack some of the Nation's favourite TV shows via TV idents on ITV.