In late 2010 we were invited to create a luxury brand experience space for Johnnie Walker in Shanghai that would be a befitting statement of intent by the world’s biggest whisky brand. Aimed at an invite only, ultra-VIP audience hungry for knowledge and rich brand storytelling, the space delivers a series of layered narratives, art installations and immersive experiences designed to enthral, captivate and convert guests from being simply whisky curious to being whisky evangelists.
Since its first opening in May 2011, The Johnnie Walker House concept has expanded in scope and ambition, we have pushed the storytelling to ever greater heights, opening bigger, more dramatic spaces in Beijing, Seoul and Chengdu. That journey continues.