Jordan Brand/Sneakers 'n' Stuff - The Grail Tour

For this project the brief was to create a moving event that would host 40+ Nike influencers but then also act as a campaign piece before moving destination. The idea was to create a mini seeding journey that the influencer would hopefully post on Instagram and gain increase campaign reach. The event started in SNS Paris before being moved to SNS London the following weak. For the design, I tried to focus on heritage by using sports lockers and lots of stereotypical urban basketball elements. These were then all sprayed in white to create a clean abstract look. The main lockers hosted some very rare basketball shoes worn by Michael Jordan himself, so the lockers had to be secured - similar to a museum. Experience: Creative lead/Creative direction/ Sketch Concepts