Jose Cuervo Paloma

The perfect time, the perfect place, the perfect drink. The "Cuervo Paloma" new commercial is all about timing. The right time to harvest the agave, the right way to serve the drink and surely the best place to enjoy it. The brief asked for a "relaxed" and "chill-out" tune, which would be true to Mexican traditional music and describing all of the above, yet adding an "epic" spin towards the end. Ad agency: Soho Square Athens Production company: Foss Productions Music composed & produced by Lefteris Samson for Vocalize LTD, London