JOY

Inspired by their name, the rebranding for JOY is based on bright colours and fun graphics - this is utilised across their website and over 15 stores nationwide. Originally established as a successful high street store, JOY has recently updated their website to keep up with the growing desire for online shopping. Since this update last year, all marketing campaigns are developed with online and offline design in mind, as shown by the Pool Party SS18 launch last year - all visuals are consistent from window displays to web design, data capture leaflets to email campaigns. To help grow their e-commerce platforms, I re-evaluated the images used on JOY’s social media channels to feature quality images that showcase the products in a natural lifestyle setting. This was successful in growing engagement, followers and an increase in revenue from Instagram posts and ad campaigns.