Joyful Jars
Joyful Jars is a range of fermentation starter kits that enable people to create kombucha, kimchi or kefir from their own homes. The challenge was to create an exciting and fun brand that inspires people to start fermenting themselves, in the hopes of living and maintaining a healthier lifestyle.
The fermentation vessel, a glass jar, plays a vital role in the fermentation process. The jar shape was used as part of the identity and translated itself across the brand in other areas such as social media. The movement of the logo, Joyful Jars, is a nod to the playful and fun
The packaging design was inspired by the bacteria involved in the fermentation process and used in a way that was fun and appealing, to change the narrative around fermented foods and inspire a wider audience to learn how to ferment foods.