JPW Real Estate is an advisory and property services business providing expertise to a diverse client base. Following a merger between J Peiser Wainwright and JJ Homes in 2015, LYD provided expert advice in repositioning JPW Real Estates as a provider of both commercial and residential services in the property sector. Working with JPW Real Estates, we developed an identity to reflect this merger, before working on a new website that rationalised the existing service offerings of both companies. The finished website divided into residential and commercial sectors shows the expertise of both merged companies. The outcome is a bolder clearer vision of the company’s service capabilities and identity.