In a fiercely competitive landscape for telecommunications providers, we needed a powerful idea to persuade consumers to choose JT; an idea that would start conversations and drive web visits and store footfall. Our big multi-channel idea used the common social media term #SaidNoOneEver which allowed JT to own this term in the digital arena within the Channel Islands. It allowed us to create a customer problem ie. Running out of data and flip it on its head by following it up with the solution that JT would provide ie. Get 10,000MB of data, only from JT.
1 big idea, 1 social media strategy, 16 teaser ads, 44 press ads, 36 Facebook posts, 2 store liveries, 36 consumer vox pops, outdoor guerrilla marketing, Facebook livery, 2 website rebrands, 4 radio scripts, 8 world cup ads, 5 email design and build, 1 campaign microsite, 25 online display banners, 5 Facebook ads, 1 Facebook app, 2 competitions.