JTI for INVOLVE

  • Lucy Thompson

JIT needed a experiential roadshow to communicate new legislation to its retailers.

JAPANESE TOBACCO INTERNATIONAL for INVOLVE, 2016.
BRIEF: To create an engaging and entertaining event for JTI retailers to network and learn new packaging and legal restrictions. Events in Glasgow, Manchester and London. Between 200-400 guests.
RESULT: Highstreet 2020 with various zones to present information within a good time/party atmosphere. E.g. Legal Eagle pub with classic pub interior and custom pool table with vital information designed onto it.
Liquid Lounge product launch with vape station and cocktail bars with professional flairers. Personally deisgned and managed the production of three ice sculptures representing themes and flavours of new product.