#juicydisaster

In 2021 I was handed an Advertising and Editorial brief from my University with the strap line being ' When Disaster Strikes' as our starting point. I took inspiration from Steven Meisels ' Makeover Madness' and Tim Walker 'Don't Shoot', to create an Advertising campaign for Juicy Couture, which was my chosen brand. The images showed a celebrity that had been caught by the paparazzi with botched plastic surgery whilst wearing a Juicy Couture tracksuit. The styling was inspired by the 2000s obsession with the JC tracksuit, for example celebrity endorsements from Paris Hilton, J-lo and Linsey Lohan, as well as my two photography inspiration, Tim walker and Steven Meisel. To see further final images as well as an in-depth process and BTS please feel free to visit my Portfolio website linked in my portfolio.