Just Because is a flower delivery service that delivers your favourite flowers is a vase-shaped as your favourite shoe.

This is a concept project I created for a design challenge on Instagram. I decided to put a bit of a twist on the brief and adjust the deliverables to match what I do as a creative copywriter and strategist (since I'm not a designer, per se). So instead I created the brand tone and messaging, the landing page copy, the about page copy, and the campaign copy.