Karamu — Fair Trade Organic Coffee
Is there a better place to roast coffee than a shed at the end of a pier in the bay of Wellington?
Designed while at Salted Herring — Wellington, New Zealand
Branding / Art Direction / Illustration / Packaging
It’s in this unique place that Mike created Karamu. An organic and engaged fair-trade coffee brand. When he contacted the team to define its graphic look and feel, it’s obviously the pier that inspired the brand design. Well-known in the bay, it gave its iconic dimension to Karamu in association with its region and the nature within.
The result : a brand using raw textures mixed with solar and organic colours. The design stayed close to Karamu’s convictions: respecting the environment, from the one who produces the beans to the one who drinks the coffee.