Rethinkthings as a new product brand began its journey with a focus on how to make efficient use of new materials and technologies in realising functionally smarter designs for home and lifestyle.
Ilsa had been engaged with phosphorescent material for quite some time in earlier projects such as her Nozac lamp which she developed whilst studying, and realised that an opportunity existed to develop the application of this material in a new and exciting form which would relate to the mesmerising glowing effect left behind once it was charged by light.
A ghost form was a perfect fit for the Rethink brand and the product has become one of the best sellers as a super cute and efficient nightlight for the kids bedroom.