The Kate & Kate brief called for a full brand suite, along with website and packaging design that embodied crafted and bespoke style living. K&K produce baby blankets and throws knitted from 100% organic cotton – the kind you rest beneath every night as a kid, and don’t want to give up as an adult! We wanted to honour the originality, and structured geometric shapes of Kate Pascoe’s designs, but also create graphic balance with something that would appeal to mums and remain the forefront in the children’s merchandise market. Inspired by the harmony between creative forward-thinking and accessibility, the logo acts as an extension of the designs themselves and the use of block text imitating woven threads of a blanket.