Kate & Kate

The Kate & Kate brief called for a full brand suite, along with website and packaging design that embodied crafted and bespoke style living. K&K produce baby blankets and throws knitted from 100% organic cotton – the kind you rest beneath every night as a kid, and don’t want to give up as an adult! We wanted to honour the originality, and structured geometric shapes of Kate Pascoe’s designs, but also create graphic balance with something that would appeal to mums and remain the forefront  in the children’s merchandise market. Inspired by the harmony between creative forward-thinking and accessibility, the logo acts as an extension of the designs themselves and the use of block text imitating woven threads of a blanket.
Tess from Smack Bang Designs impressed us from the start. Smart, witty and very brand savvy, she just got us from the get go. Always happy to listen to our instructions and talk through ideas. Tess and her team were able to take our brand to places we didn’t even know we wanted to go. We are Incredibly happy with their work and will continue to use Smack Bang Designs for all our creative in the future.
KATE PASCOE SQUIRES, CO-FOUNDER - KATE & KATE