An accomplished creative communications professional with more than ten years experience of successfully developing and delivering complex projects in social media, advertising, online marketing, public relations, campaign planning, integration and analysis.
An early adopter of the potential of digital media, she is well versed in social media engagement, monitoring and analysis. She has extensive knowledge of social media sites, trends, tools and analytics, and is expert in writing content for blogging and social media.
Recent accomplishments include:
• co-founding and launching ThisFestivalFeeling.com, an independent, editorial-led website and digital magazine focusing specifically on music festivals
• devising social media strategy to support the launch of WhatToServe.com, a consumer-focused website offering expert advice on party catering and entertaining
• writer and contributor to the following digital publications – The Quietus, The 405, Arts Editor for God Is In The TV [nominated for best Art Blog 2013 by Arts Media Contacts], The Feminist Times and Slink Magazine.
• devising advertising strategy for The Quietus in 2013 on Rail/Traincards
• offering social media support and advice for all websites that have been contributed to.
A creative and analytical online specialist with a keen interest in emerging platforms and technologies, she is able to oversee a company’s social media channels, making a significant editorial contribution and playing a key role in audience engagement and community management. Core areas of expertise include:
? Project planning, management and delivery
? Client relationship management
? Editorial development and content management
? Social media; Google+, Facebook, Twitter, YouTube, LinkedIn, A Small World, Flickr
? Resource planning, budgeting and monitoring
? Interpersonal and communication skills
PROFESSIONAL EXPERIENCE
PROJECT MANAGER KBH Media (May 2004 to present)
• Established and lead advertising project team for specialist agency, building and maintaining relationships with key clients; deliver campaigns , with a value of £40 million+ per annum, accounting for 35% of the company’s turnover
• Created online system for developing and maintaining production specifications, ensuring consistent delivery against operational deadlines and maintaining profitability
• Exceeded financial targets for the last 18 consecutive quarters while remaining within operating budget
• Established new financial controls for purchasing, reducing errors and improving cash flow
• Managed negotiations with suppliers to halt margin decline, growing profits by 24% over three years
• Coach team members to perform against high standards, resolving contentious issues in a collaborative and productive spirit