Keepin' it Real
“Keepin’ it Real” is a campaign by Depop, a second-hand vintage shopping app, encouraging people aged 55+ to be comfortable and proud of their age.
For a long time, people and media have been focusing on the negative side of ageing and built an enormous stereotype. That affected lots of older generations’ quality of lives, and this can potentially affect anyone at some point in their lifetime.
The campaign will be on billboards and its app; therefore, not only the target audience but also others can be encouraged and comfortable talking about their age.