Kemistry Gallery Postcards

In this project we had to design postcards for a gallery using simple square shapes inspired by gestalt principles. My design approach involved physical experimentation and colour which was achieved by placing proportional coloured blocks on a grid driven by gestalt principles. I documented these in digital form using plans, elevation views as well as shadows. Through rotating, overlaying and scaling the digital formations I was able to achieve desired outcomes that held a strong grid and were used in the final postcard designs.