Kendamil - Brand Strategy, Packaging, Rebrand, Creative Direction

Kendamil is the world’s leading producer of premium baby milk. Based in the Lake District, and with a rich heritage of using only the best quality ingredients, Kendamil is the only British made baby milk brand. Kendamil products do not use palm oil, fish oil or other nasties. Instead, they feature natural, full cream nutrients, plant-based DHA and HMOs to help build up children’s immune system. I was appointed as a brand consultant to lead the development of a new brand identity, which encompassed new packaging, a new website, a new range of marketing campaign assets and new brand guidelines. The objective was to create a deeper connection between the brand and its customers around the world, which includes the British Royal Family and Kardashians. Kendamil has doubled capacity following a £30 million investment and is now sold in supermarkets worldwide. It has achieved numerous awards and accolades, including praise from President Biden. Brand and marketing strategy Brand design with illustration and iconography Packaging design Website styling & consultancy (visit the website here) Marketing campaign creation and implementation