Kensington Symphony Orchestra rebrand

  • Matthew Proud

The KSO is London's oldest amateur symphony orchestra, they had a dated identity and asked HeavyLight to create a new one, to bring them up to date and refresh their image. We designed a new logo based on the the KSO initials and the shapes found in orchestral instruments. We also produced branding guidelines, which include logo usage, type, colour palette and design guidance.

An experimental idea to create a 3D sculpture, based on the logo design and built from the materials used in orchestral intruments.