Key Art \ Manchester International Festival 2017

Working as part of the AKA North concept team and alongside Manchester based photographer Scott Kershaw, we were appointed to create a fresh and exciting lead image for the world premiere of "Party Skills for the End of the World" at MIF17. This incorporated a hurriedly dressed party goer and an eclectic array of objects that represented the fun and madness of the show, where guests were taught various skills to prepare themselves for the doomsday scenario at an epic party to end all parties. As well as the creative work a media strategy was also produced balancing a targeted digital campaign with high impact out-of-home activity around Manchester city centre. – Out-of-home 48 Sheet