KFC Becoming Boneless

  • John Hutchings
  • Giulio Piccirillo
  • Chris Boorman
  • Christopher Goodson
For this brief from our long standing partnership with KFC, the client wanted to help advertise their Boneless Banquet. For this video, I assisted the director, Liam Bagnall and the talent in writing the scripted parts of the content.
When writing the scripted parts, it was vital to keep the humorous tone of the video and keeping it in the style of Alhan's comedy so it came across as natural as possible. We also had to ensure we stayed "brand safe", as shown in the video Alhan's comedy is slightly risque brand of comedy so it was vital when scripting piece that we were keeping within the brands tone.
\",\"cache_age\":86400},\"meta\":{\"extractor\":\"iframely\"},\"links\":{\"self\":\"v1/x-media/https://www.facebook.com/uniladmag/videos/326886527887573/\"},\"properties\":\"~project~project~attributes~blocks~1~attributes~xMedia~attributes\",\"title\":\"How To Live The Boneless Life\"}},\"links\":{\"self\":\"v1/embed-blocks/116360\"},\"relationships\":{\"x-media\":{\"links\":{\"self\":\"v1/embed-blocks/116360/relationships/x-media\",\"related\":\"v1/embed-blocks/116360/x-media\"},\"data\":{\"type\":\"x-media\",\"id\":\"https://www.facebook.com/uniladmag/videos/326886527887573/\"}},\"xMedia\":\"~project~project~attributes~blocks~1~attributes~xMedia\"},\"properties\":\"~project~project~attributes~blocks~1~attributes\",\"title\":\"undefined undefined\"},{\"type\":\"text-blocks\",\"id\":\"1150400\",\"attributes\":{\"text\":\"For this brief from our long standing partnership with KFC, the client wanted to help advertise their Boneless Banquet. For this video, I assisted the director, Liam Bagnall and the talent in writing the scripted parts of the content.\\nWhen writing the scripted parts, it was vital to keep the humorous tone of the video and keeping it in the style of Alhan's comedy so it came across as natural as possible. We also had to ensure we stayed \\\"brand safe\\\", as shown in the video Alhan's comedy is slightly risque brand of comedy so it was vital when scripting piece that we were keeping within the brands tone.\",\"reactDraftJson\":\"{\\\"entityMap\\\":{},\\\"blocks\\\":[{\\\"key\\\":\\\"fnaeu\\\",\\\"text\\\":\\\"For this brief from our long standing partnership with KFC, the client wanted to help advertise their Boneless Banquet. For this video, I assisted the director, Liam Bagnall and the talent in writing the scripted parts of the content.\\\",\\\"type\\\":\\\"unstyled\\\",\\\"depth\\\":0,\\\"inlineStyleRanges\\\":[],\\\"entityRanges\\\":[],\\\"data\\\":{}},{\\\"key\\\":\\\"d2tqt\\\",\\\"text\\\":\\\"When writing the scripted parts, it was vital to keep the humorous tone of the video and keeping it in the style of Alhan's comedy so it came across as natural as possible. We also had to ensure we stayed \\\\\\\"brand safe\\\\\\\", as shown in the video Alhan's comedy is slightly risque brand of comedy so it was vital when scripting piece that we were keeping within the brands tone.\\\",\\\"type\\\":\\\"unstyled\\\",\\\"depth\\\":0,\\\"inlineStyleRanges\\\":[],\\\"entityRanges\\\":[],\\\"data\\\":{}}]}\",\"multiColumn\":false,\"createdAt\":1544788278,\"updatedAt\":1544788278,\"deletedAt\":null,\"html\":null},\"links\":{\"self\":\"v1/text-blocks/1150400\"},\"properties\":\"~project~project~attributes~blocks~2~attributes\",\"title\":\"undefined undefined\"}]},\"links\":{\"self\":\"v1/projects/261831\"},\"relationships\":{\"author\":\"~project~project~attributes~author\",\"features\":\"~project~project~attributes~features\",\"image\":\"~project~project~attributes~image\",\"industries\":\"~project~project~attributes~industries\",\"invites\":{\"links\":{\"self\":\"v1/projects/261831/relationships/invites\",\"related\":\"v1/projects/261831/invites\"},\"data\":null},\"owner-page\":{\"links\":{\"self\":\"v1/projects/261831/relationships/owner-page\",\"related\":\"v1/projects/261831/owner-page\"},\"data\":null},\"owner-user\":{\"links\":{\"self\":\"v1/projects/261831/relationships/owner-user\",\"related\":\"v1/projects/261831/owner-user\"},\"data\":{\"type\":\"users\",\"id\":\"247958\"}},\"owner-roles\":{\"links\":{\"self\":\"v1/projects/261831/relationships/owner-roles\",\"related\":\"v1/projects/261831/owner-roles\"},\"data\":[]},\"page-collaborators\":{\"links\":{\"self\":\"v1/projects/261831/relationships/page-collaborators\",\"related\":\"v1/projects/261831/page-collaborators\"},\"data\":[{\"type\":\"pages\",\"id\":\"119896\"}]},\"skills\":\"~project~project~attributes~skills\",\"tags\":\"~project~project~attributes~tags\",\"user-collaborators-summary\":{\"links\":{\"self\":\"v1/projects/261831/relationships/user-collaborators-summary\",\"related\":\"v1/projects/261831/user-collaborators-summary\"},\"data\":[{\"type\":\"users\",\"id\":\"1038838\"},{\"type\":\"users\",\"id\":\"600268\"},{\"type\":\"users\",\"id\":\"573354\"}]},\"side-hustle-skill\":{\"links\":{\"self\":\"v1/projects/261831/relationships/side-hustle-skill\",\"related\":\"v1/projects/261831/side-hustle-skill\"},\"data\":null},\"desired-collaborator-professions\":{\"links\":{\"self\":\"v1/projects/261831/relationships/desired-collaborator-professions\",\"related\":\"v1/projects/261831/desired-collaborator-professions\"},\"data\":[]},\"x-likes\":{\"links\":{\"self\":\"v1/projects/261831/relationships/x-likes\",\"related\":\"v1/projects/261831/x-likes\"},\"data\":null},\"x-in-lists\":{\"links\":{\"self\":\"v1/projects/261831/relationships/x-in-lists\",\"related\":\"v1/projects/261831/x-in-lists\"},\"data\":null},\"ownerUser\":\"~project~project~attributes~author\",\"ownerRoles\":\"~project~project~attributes~ownerRoles\",\"pageCollaborators\":\"~project~project~attributes~pageCollaborators\",\"userCollaboratorsSummary\":\"~project~project~attributes~userCollaboratorsSummary\",\"desiredCollaboratorProfessions\":\"~project~project~attributes~desiredCollaboratorProfessions\"},\"properties\":\"~project~project~attributes\",\"title\":\"KFC Becoming Boneless\"},\"projectsFromPage\":[],\"usersForSkills\":[]},\"projectEditor\":{\"collaborators\":{\"data\":[],\"loading\":false,\"meta\":{\"count\":0,\"current\":0,\"total\":1}},\"project\":null},\"questions\":{\"connectionsQuestions\":{\"data\":[],\"meta\":{\"count\":0,\"current\":0,\"total\":0}},\"coronavirusQuestions\":{\"data\":[],\"meta\":{\"count\":0,\"current\":0,\"total\":0}},\"curatedQuestions\":{\"data\":[],\"meta\":{\"count\":0,\"current\":0,\"total\":0}},\"error\":false,\"errorCode\":null,\"isLoading\":false,\"isModalVisible\":false,\"isSaving\":false,\"latestQuestions\":{\"data\":[],\"meta\":{\"count\":0,\"current\":0,\"total\":0}},\"modalQuestion\":null,\"myQuestions\":{\"data\":[],\"meta\":{\"count\":0,\"current\":0,\"total\":0}},\"myReplies\":{\"data\":[],\"meta\":{\"count\":0,\"current\":0,\"total\":0}},\"popularQuestions\":{\"data\":[],\"meta\":{\"count\":0,\"current\":0,\"total\":0}},\"question\":null,\"questionsByProfessions\":[],\"recommendedQuestions\":[],\"suggestedUsers\":[],\"suggestedUsersCount\":0},\"ribbons\":{\"entities\":{},\"results\":{}},\"search\":{\"filterTag\":null,\"followedTags\":[],\"jobsTiles\":[],\"loading\":false,\"pagination\":{\"count\":0,\"current\":0,\"total\":0},\"questions\":{\"connections\":[],\"latest\":[],\"popular\":[],\"professions\":[]},\"questionsTiles\":null,\"results\":[]},\"sitemaps\":{\"eventPartners\":{\"data\":null,\"navigation\":null,\"pagination\":{\"count\":0,\"current\":0,\"total\":0}},\"jobs\":{\"data\":null,\"navigation\":null,\"pagination\":\"~sitemaps~eventPartners~pagination\"},\"pages\":{\"data\":null,\"navigation\":null,\"pagination\":\"~sitemaps~eventPartners~pagination\"},\"projects\":{\"data\":null,\"navigation\":null,\"pagination\":\"~sitemaps~eventPartners~pagination\"},\"questions\":{\"data\":null,\"navigation\":null,\"pagination\":\"~sitemaps~eventPartners~pagination\"},\"users\":{\"data\":null,\"navigation\":null,\"pagination\":\"~sitemaps~eventPartners~pagination\"}},\"statusBar\":{\"message\":null,\"negative\":false,\"overtop\":false},\"subscriptions\":{\"action\":null,\"cart\":[],\"credits\":[],\"creditsCount\":0,\"fiveJobsPack\":null,\"proPlan\":null,\"singleJobPack\":null,\"threeJobsPack\":null},\"user\":{\"connections\":{\"connections\":{\"data\":[],\"meta\":{\"count\":0,\"current\":0,\"total\":0}}}}}"; window.__APOLLO_STATE__ = "{\"ROOT_QUERY\":{\"__typename\":\"Query\",\"userHasExperiencedGraphTimeout\":false}}";