Khoi Vinh

Khoi Vinh is a graphic designer, blogger, former Design Director for The New York Times, and is currently Adobe principal and Adobe XD lead.

Named one of "The 50 Most Influential Designers in America" by Fast Company, Khoi leads Adobe's Design Practices group, where he connects with designers around the world to stay on top of trends, give talks, and understand the latest technological developments.

In preparation for his upcoming lecture organized by AIGA DC, Seals was commissioned to create a series of social media banners, posters, a Snapchat Geofilter, and a bespoke typeface.

To highlight Khoi’s momentous career, Seals crafted custom lettering based on the logos of The New York Times and Adobe. For lettering inspired The New York Times logo, we eliminated many of the extraneous embellishments, that cannot be seen at small sizes, to complement the bold minimalism of the bespoke typeface inspired by the Adobe ‘A’.

As previously mentioned, inspired by the iconic Adobe ‘A', Seals developed a bespoke typeface that was used on everything from the reserved seating signage to the price cards of the merchandise. What makes this typeface so special? It consists of over 500 ligatures.

Inspired by the tactile nature of The New York Times and the tech world of Adobe, Seals created a series of web/social media banners and Instagram ads to promote the event.

After falling in love with the digital collateral designed for the lecture, Khoi Vinh requested that Seals design some posters in the same style for his office at Adobe.