KICKS

KICKS is a medicinal cannabis brand from NZ. Targeting young men across the country, they are pioneers in the space that seek to connect with their audience through the delivery of premium cannabis products, stylish apparel and merchandise. I was approached by the team at KICKS to develop their brand identity. Celebrating their first strain ‘WAPPA’, the team set out to develop the packaging and brand style around the feel good, positive and uplifting effects of the strain. Bespoke typography has been built around this, and used across the packaging and brand collateral ready for the launch of this exciting new product. KICKS in 3 words: Playful, Strong, Innovative