Kids nightwear and up in the air: two copywriting tasks from Read Me
This is my response to the second chapter of Gyles Lingwood and Roger Horberry's copywriting book Read Me. For the third task, we were asked to pick a short 100-word piece of copy. Make recommendations of what needs to be changed and then write a new version of the copy and make improvements on the original. I chose to use a kid's sleepwear brand as a reference. I kept the original idea and core messages and told a story about the patterns and prints they used. In task four, we were given copy from an airline's print ad. As well as updating the tone of voice to be more energetic. I also re-arranged the copy using the goal > step one > step two > result formula. Here's what I came up with:
Get dream inspiring, gender-neutral nightwear for your littlest loves
Through the deep and rich woodland. Cosying up with the squirrel, fox and hare. Let them explore the lush green jungle with friendly tigers. Please their inner palaeontologist and let them dream amongst dinosaurs.
Leap into the deepest blue ocean, swimming with whales, turtles and other creatures of the sea.
For a comfortable, restful and enjoyable night’s sleep, wrap your littlest loves in 100% pure cotton nightwear. Cool in summer and warm in winter. With quality British design, they can hand it down to their littlest loves too.
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