Kingdom of Winter | DOP & Video Editor (2023) Excel Centre, London, UK | Client: Dawn Farrow | Production: Loftus Media / Kumo London As Director of Photography (DOP) and Video Editor, we led the live event cinematography, branded content strategy, and social media video production for the Kingdom of Winter experience at Excel London. Commissioned by Loftus Media under the direction of Dawn Farrow PR, my role was to create a high-impact promotional campaign that would attract sponsors, drive influencer-led event marketing, and elevate Kingdom of Winter’s brand positioning as a luxury seasonal experience. This event was a premium family-friendly immersive attraction, requiring cinematic videography, fast-turnaround post-production, and multi-platform content repurposing. Through Sony FX3 4K videography and Adobe Premiere Pro editing, we captured the essence of the event, delivering branded marketing assets for ticket sales, influencer collaborations, and corporate sponsorship activations. View the Event: Kingdom of Winter Official Website Live Event Coverage & Strategic Brand Marketing Execution High-Quality Cinematic Event Filming for Sponsorships & Social Impact • Captured 4K cinematic footage showcasing the immersive experiences, lighting displays, and interactive attractions, making the event visually compelling for sponsors, investors, and social media audiences. • Produced branded content for influencer engagement, ensuring the Kingdom of Winter campaign reached Instagram creators, family influencers, and lifestyle bloggers. • Worked with kid presenters and event hosts, conducting on-the-ground interviews to create user-generated content (UGC) for social media engagement. Luxury Experience Branding & Multi-Camera Workflow Execution • Designed multi-camera coverage using Sony FX3, ensuring seamless, professional footage that aligns with premium event branding. • Filmed a mix of high-energy b-roll, wide-angle crowd interactions, and close-up immersive moments, elevating the event’s brand storytelling. • Optimised lighting design & shot composition, ensuring Kingdom of Winter’s luxury aesthetics and high-end family experience were captured effectively for promotional use. Fast-Turnaround Promotional Content & Social Media Strategy Created a series of social media-friendly assets, including: • 30-second Instagram Reels & TikTok teasers designed for viral engagement. • YouTube promotional videos for paid advertising & event highlights. • Delivered branded event recap videos within tight turnaround deadlines, ensuring stakeholders received timely content for ongoing sponsorship pitches. Influencer & Sponsorship Activation Video Strategy • Produced sponsorship-focused video content, ensuring premium brands and luxury partners could visualise ROI through high-quality branded content. • Created content for Dawn Farrow PR to optimise video distribution, ensuring brand-aligned messaging and a strong digital presence. Impact & Measurable Success Luxury Brand Engagement & Influencer Marketing Growth: • Created branded content that elevated Kingdom of Winter’s digital presence, increasing sponsorship visibility & brand equity. • Designed social-first video strategies, encouraging TikTok, Instagram, and YouTube influencers to amplify the event. SEO & Digital Growth Strategy for Premium Event Marketing: • Ranked promotional content in high-traffic search results for “Luxury Christmas Events in London” and “Winter Wonderland Experiences UK.” • Optimised metadata, hashtags, and thumbnail strategies to increase organic discoverability on YouTube, Instagram, and LinkedIn. Scalable & Future-Proof Content Model for Seasonal Events: • Developed high-converting video assets that can be repurposed for the Kingdom of Winter’s annual campaigns and future sponsorship activations. • Established a digital-first video marketing strategy, ensuring future partnerships with premium sponsors, tourism boards, and family entertainment brands. Looking to create cinematic promotional content for luxury brand activations, seasonal attractions, or influencer-led event marketing? Let’s collaborate. Portfolio & Showreel: www.kumolondon.com Email: yohanforbes@kumolondon.com LinkedIn: linkedin.com/in/yohanforbes Yuno Juno / Talent Manager / The Dots Profile: [Your Profile Link] Let’s create high-end branded event content that drives sponsorship engagement, social media traction, and luxury brand visibility!